A QUICK GUIDE…

SEO stands for Search Engine Optimisation and it’s essentially FREE advertising for your business.

It encompasses the practise of making additional changes to your platforms in order for it to rank higher in search engine results pages (aka SERPS). In a nutshell, better SEO means more eyes on your brand.

One method entails using correct keywords that line up with what your customers may be searching the web for. This can be locality eg. Sofa shop in Falmouth, product specific eg. A red egg-shaped chair, a question eg. What shape sofa will fit best in my living room. By combining short and long tail versions of what your customer is searching for, you’re more likely to bring customers to your site.

These keywords can be placed in many front and back end locations around your website such as page titles, headings, body copy, blogs, image names and alt copy (the hidden bit behind an image if it doesn’t load) etc.

As well as keywords, fast page loading times, clean structure, substantial content and being mobile optimised will all contribute to your website’s SEO.

Outside of your website; reviews, back links and social media all contribute to your SEO as well as correctly setting up your Google Business account.

Need more help with your website? Email me emmahudsoncreative@gmail.com with any questions.

Emma Hudson is a designer based in Falmouth, Cornwall, UK specialising in branding, websites and illustration.