Working alongside the Seasalt print team during a transitional period where the brand was morphing into a new, more modern style. I spent time on a variety of projects exploring how the branding could evolve across a number of products.

This included packaging, clothing trims, labelling systems and accessories as well as marketing materials.

The brand direction was to be confident, clear and creative; expressed in strong colours, bold shapes and a new chunky sans serif type, overlayed against a backdrop of tactile materials with organic feels.