For ambitious businesses who want a creative partner to guide them towards beautiful branding which engages their customer, rooted in strategy.
Branding is far more than just a logo. Together we’ll build a complete brand identity that gives your business a clear and consistent presence. This includes your colour palette, typography, photography style, iconography, tone of voice, and—most importantly—how all of these elements work together to create a cohesive brand experience. Everything is delivered in a clear, easy-to-follow set of brand guidelines so you can confidently apply your brand across every touchpoint.
With a background in Brand and Marketing Management alongside a degree in Graphic Design, I combine thoughtful design with strategic thinking. My approach focuses not just on how your brand looks, but how it connects with the right customers, communicates your value clearly, and supports the long-term growth of your business.
You won’t get:
- Just a logo and some colours in a folder
- Something generic from a template or made using ai
- A design that’s based purely on opinion and taste
- Branding that you have no idea how to implement within your business
You will get:
- A full suite of visual assets including situation-specific logo variations, considered colour palette, typography options, icons, illustrations and more
- A completely unique design with thought and care put into it
- A branding package that is built on strategy, meant to connect with your audience
- Clarity on how to use your branding in your day-to-day business assets to drive business
The Branding Process
Discovery
I’ll get to know you and your business in detail.
We will hold a workshop together to establish where your brand is right now and what you want to achieve, who is your target audience and define your value proposition.
Research & Development
Looking at your competitors, current trends in your industry and design, and the goals you have set, I’ll research brand ideas and present a mood board to establish look and feel for guidance.
After your approval of look and feel, your branding will be lovingly crafted from scratch using methods needed to produce a bespoke feel for your business.
Delivery
Once you’re happy, you’ll be provided with all the professionally-finished assets you need to be self sufficient.
I can help set these in place across your company and provide graphics for all the touchpoint within your business such as website, social media, marketing materials and signage.
Branding works best when there is trust, collaboration, and a shared focus on the end goal – growing your business. The following helps clarify whether we’re likely to be a good fit.
Who this is right for:
- Businesses who value expert guidance and clear rationale behind design decisions
- Businesses that know they need better visuals but don’t have the time, knowledge or resource in-house
- Businesses who understand that strategy underpins design, connecting it to their customers
- Businesses who value the craft and expertise behind effective design
- Businesses willing to invest in thoughtful branding rather than quick cosmetic fixes
- Businesses looking for clarity and differentiation in their market
- Businesses ready to use branding as a strategic business tool, not just a logo
Who may not be the right fit:
- Businesses who want to design their logo themselves using ai and just have someone ‘refine it’
- Businesses who want to make all design decisions based on personal taste rather than strategy
- Businesses wanting quick fixes without thought and care
- Businesses wanting to skip the strategy stage and jump straight to visuals
- Businesses expecting a designer to execute pre-decided ideas rather than develop the right solution using their knowledge and expertise
- Businesses seeking the cheapest or fastest option rather than the most effective one
Investment guide: £2000-£6000 | 4-12 weeks | Dependant on size of project
Freelance Creative based in Falmouth Cornwall, UK 