Social Media Design
This is something I’m asked all the time by business owners who want to grow their social media and turn that growth into real results:
How do I make my Instagram page look great?
How do I create a consistent aesthetic that actually reflects my brand?
It’s a great question — because Instagram isn’t just about posting photos. For many businesses, it’s one of the first places potential customers interact with your brand. It’s where people get a feel for who you are, what you offer, and whether you’re right for them.
A strong, consistent look does more than make your feed “pretty.” It builds trust. It reinforces your brand identity. It helps customers instantly recognise you — whether they’re scrolling online, visiting your website, seeing an ad, walking past your signage, or stepping into your physical space.
When your Instagram aligns with your wider branding — your website, advertising, printed materials, and in-person experience — it creates a seamless journey for your customers. And that consistency makes it easier for them to connect with you, feel confident in your business, and ultimately choose you.
It’s not just about aesthetics. It’s about creating a brand experience that feels clear, professional, and built with your ideal customer in mind.
Here’s where I can help:
A clear, consistent Instagram system that helps you attract the right customers and turn followers into enquiries.
What you’ll get:
- Brand positioning mini-workshop
- Content pillars & messaging guide
- An overall visual style guide
- Monthly content framework
- A series of flexible templates in Canva or Adobe Express for your feed that you can easily edit
- Editable templates for stories to repurpose your feed content
- Bio & Profile Optimisation
THERE’S MORE INFO ABOUT THIS LIST BELOW
Around 61% of consumers discover new brands or products on social media
Last year globally, 70% of consumers purchased something they discovered on Instagram
Around 51% of the UK adult population now uses Instagram
Brand Positioning Mini-workshop
A focused 1-1 session designed to clarify who you are, who you serve, and what makes your business different. We define your ideal customer, key messages, tone of voice, and brand personality — so your Instagram content isn’t just consistent, it’s strategic and aligned with your business goals.
Content Pillars & Messaging Guide
A simple structure that removes the guesswork from posting. We create 3–5 core content pillars tailored to your business, with post ideas and messaging angles.This ensures your content stays balanced, purposeful, and relevant to your audience.
Overall Visual Style Guide
Like a mood board for your Instagram presence. This includes colour palette, typography, layout direction, imagery style, graphic elements, and overall tone. The result? A feed that feels cohesive, recognisable, and aligned with your wider brand across every touchpoint.
Monthly Content Framework
A practical, repeatable plan that outlines what to post each week. This framework maps out content types, themes, promotional moments, and engagement opportunities — giving you structure while still allowing flexibility to respond to trends or business priorities.
Editable Feed Templates
A collection of professionally designed, fully editable templates tailored to your brand aesthetic. Easy to customise and reuse, these templates help you create polished, on-brand content quickly — saving time while maintaining a consistent look. These can be in either Canva or Adobe Express to suit your needs.
Editable Story Templates
Ready-to-use story layouts that allow you to extend the life of your feed posts. Designed to increase engagement, these templates help you turn one piece of content into multiple touchpoints — keeping your audience warm and active.
Bio & Profile Optimisation
A strategic review and refinement of your Instagram profile to ensure it clearly communicates what you do, who you help, and how to take the next step. This includes bio wording, profile structure, highlights guidance, and call-to-action improvements — helping turn profile visitors into enquiries and improving your SEO.
I also help businesses design gorgeous Facebook ads and Pinterest pins to drive online traffic.
Perhaps your brand content needs a boost with illustration or photography, let’s talk!
Freelance Creative based in Falmouth Cornwall, UK 